What is Event Promotion?

Event promotion encompasses all the efforts made to successfully market an event. The aim of event promotion is to widen the number of people that are aware of the event and consequently to increase attendance in terms of the number of registrations or ticket sales.


How To Promote an Event Successfully

Promoting your event is big business and the good news is that it doesn’t have to cost the earth. There are a lot of tools and software to help you to boost event attendance. Many of these tools offer free plans and freemium pricing which can grow with the size and requirements of your events. At the end of the day, if used correctly these platforms can pay for themselves several times over by increasing event attendance levels.

What Are the Most Effective Event Promotion Tools?

We asked 2,000 event professionals to rank the most effective event marketing tools. Here they are ranked for you:

Social media
Email marketing
Website
Registration site
Printed media
Influencer marketing
Experiential marketing
Video
Press releases
Remarketing
Social media is the clear winner followed closely by email marketing - an often times neglected tool for event marketers.

Credit: Event Manager Blog

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