Event Promotion

What is Event Promotion?

Event promotion encompasses all the efforts made to successfully market an event. The aim of event promotion is to widen the number of people that are aware of the event and consequently to increase attendance in terms of the number of registrations or ticket sales.


How To Promote an Event Successfully

Promoting your event is big business and the good news is that it doesn’t have to cost the earth. There are a lot of tools and software to help you to boost event attendance. Many of these tools offer free plans and freemium pricing which can grow with the size and requirements of your events. At the end of the day, if used correctly these platforms can pay for themselves several times over by increasing event attendance levels.

What Are the Most Effective Event Promotion Tools?

We asked 2,000 event professionals to rank the most effective event marketing tools. Here they are ranked for you:

Social media
Email marketing
Website
Registration site
Printed media
Influencer marketing
Experiential marketing
Video
Press releases
Remarketing
Social media is the clear winner followed closely by email marketing - an often times neglected tool for event marketers.

Credit: Event Manager Blog

An invitation

An invitation

What To Include
An invitation, particularly for a social occasion, will often include this key information:

Attendee invited
Name of hosts – personal as well as company or organisation overseeing the event
The event type – fundraiser, ball etc
Day, date and time of the event
Name of the location and the address. The zip code is not usually necessary in the US but postcodes are recommended in the UK.
Dress code
RSVP or response guidelines
Additional information: e.g. parking arrangements, children allowed, plus one, special requests/dietary, dining options, end times

Credit: Event Manager Blog